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Jeff Ansell


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Jeff Ansell

Communications Counselor

Communications counselor Jeff Ansell has created a unique process for newsmakers and public speakers to be compelling communicators. Ansell’s counseling enables clients to better manage crises, deal comfortably with media, and speak in a trustworthy way. Thousands worldwide have been coached in his process.

Clients include a cross section of the Fortune 500 in sectors such as financial services, packaged goods, oil and gas, airline, sports and retail. With expertise in helping newsmakers manage tough, high profile, no win situations, Ansell advised Pacific Gas & Electric in the Erin Brockovich case. In addition to sharing the podium with former U.S. President George H.W. Bush, he trained White House spokespeople on how best to respond to media questions.

As an investigative journalist prior to his consulting career, Ansell would often dedicate a full year to investigate a single story for his reports, which appeared on TV and radio and in newspapers and magazines. Ansell captured Nazi war criminals and posed undercover as a drug addict to expose doctors pushing drugs. He is a proud recipient of the Radio and Television News Directors Association Award for the Most Significant Contribution to the Improvement of News Gathering in the country and was nominated for Canada’s Governor-General’s Award for public service in journalism.

Wanting to build on what he learned as a journalist, Ansell moved into the world of public relations and went on to serve as senior vice president of Hill and Knowlton, one of the world’s largest PR firms. After creating a media-training department for Hill and Knowlton, Ansell started his own consulting practice – Jeff Ansell & Associates.

His first publication, When the Headline Is You: An Insider’s Guide to Handling the Media, was published in October 2010. Based on Ansell’s extensive experience, the book provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media.

Ansell is a faculty member of the MIT-Harvard Public Disputes Program “Dealing with an Angry Public,” sponsored by Harvard Law School. Annually, he teaches Harvard Business School MBA students in the “Negotiating Complex Deals and Disputes” course. Ansell’s experience as a journalist has given him the practical knowledge and ability to instinctively react to his clients’ most difficult situations.


“Your session was the highest rated session of our conference. Our delegates really appreciated the highly interactive style of your presentation and your ability to explain communications concepts in an informative and easy to understand way.”
National Conference of State Legislatures

“You have the best media strategies, and [they] work.”


“You are truly a throwback and a futurist in one package. Throwback because you question group wisdom with class and sensitivity. A futurist because you understand today’s communications tools.”

Northstar Public Relations

“I learned more in my half-day with you than in all my 20 years at the school of hard knocks! I can see why you came so highly recommended…”

CEO and President, Canadian Soft Drink Association

“This was OUTSTANDING ! Best constructive use of my time in a single development session, since I can’t remember when. This session was not only an immediate improvement in communication techniques, but was also a self CONFIDENCE boosting exercise. Jeff is a real pro!”

NCR Corporation

What Jeff Ansell Talks About:

  • When the Headline is You – An Insider’s Guide to Handling the Media
  • The 5 Communications Strategies to Build Trust & Influence – How to think on your feet and create an emotional connection
  • Powerful Strategies to be a Compelling Communicator (interactive) – Techniques for mastery over words and body language
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