ROGER BLACKWELL
 Roger Blackwell
is a Professor of Marketing at The Ohio State University. He is also president of
Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, through which he works
with many of America’s most successful companies.
Roger Blackwell was named “Outstanding Marketing
Educator in America” by Sales and Marketing Executives International and
“Marketer of the Year” by the American Marketing Association. He also received
the “Alumni Distinguished Teaching Award”, the highest award given by The Ohio
State University. After 30 years at the university, his depth of knowledge and enthusiasm
still make him a favourite among students - receiving two teaching awards in 1997 alone.
Roger was cited by The New York Times in 1995 as one
of the top speakers on the lecture circuit and heralded as a marketing and retail
“guru” with the ability to mesmerize his audiences. Having lectured around the
world, he is often quoted in publications such as Business Week, USA Today, Forbes, and
The Wall Street Journal and has appeared on numerous television programs including
CBS This Morning.
Roger Blackwell is considered to be one of the founding
fathers of Consumer Behaviour as co-author of one of the leading books in this field
entitled Consumer Behaviour. It is used by business schools throughout North
America, Europe, Asia and Africa. He has also written 23 other books on marketing
strategy, research, and global marketing. His most recent publication is From Mind to
Market, published by HarperBusiness.
Dr. Blackwell received his B.S. and M.S. degrees from The
University of Missouri and his Ph.D. from Northwestern University. He also received an
honourary doctorate degree from The Cincinnati College of Mortuary Science. He resides in
Columbus, Ohio and serves on numerous boards of both privately and publicly held
corporations including Aimet Systems, Applied Industrial Technologies (formerly Bearings,
Inc.), Checkpoint Systems, Flex-Funds, Max & Erma’s Restaurants, Worthington
Foods, Intimate Brands, and Abercrombie & Fitch.
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