Marketing & Strategic Planning
As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named a 2006 Inductee into Canadian Marketing Hall of Legends: the youngest inductee to date. In 1998, Ken won the Financial Post-s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen-s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard-s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.
Ken is a frequent speaker and facilitator in conferences and executive development programs around the world. American Express, Manulife, Bell Canada and TD Canada Trust are among the groups he has spoken to.
As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has served as a columnist for Strategy magazine, Marketing magazine and the National Post. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing
marketing productivity and brand profitability.
Private corporations which have used Ken as a marketing and strategic planning consultant include: Armstrong Partnership; Equifax; Baxter Corporation; Bell Canada; Hoffman-LaRoche; Rohm & Haas; Tremco Products; Acklands Grainger; Sprint Canada; Xerox; General Electric (U.S.); Southmedic; QL Systems; Rx Plus and Sherritt-Gordon. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training; on various local, provincial and federal government task forces; and on the Community Editorial Board of the Kingston Whig-Standard. He often assists on judging panels, most recently for the 2009 Canadian
Best 50 competition (excellence in management) and the Canadian Entrepreneur of the Year.
Marketing in a Down Economy:
The major research findings on marketing in a recessionary environment are presented and the results explained. More importantly, Ken translates that research into implications specific to your industry and your organization. In addition, for B2B businesses, Ken discusses what it means for your clients so that sales and marketing staff can better understand their clients perspective.
Competing Against Giants: How Smaller Firms Can Prosper
In an era where industry consolidation and mergers are creating scale-advantaged giants in almost every line of business, some smaller firms have found a way to not only survive but prosper. Learn how to capitalize on the disadvantages that large size can bring, how to leverage the unique qualities of small scale operations and how to use organizational arrangements to reap many of the benefits of large size without sacrificing the positive aspects of being a smaller enterprise.
Your next BIG Thing:
Ken will do a review of recent trends within your industry and search for other industries that have common characteristics. Ken will then combine this information with state-of-the-art research to present an
outsiders view of the challenges and opportunities that lay ahead. This program has been done in several different sectors and is especially useful to those who are trying to communicate or get
buy in for a new strategy or vision.
Relationship Marketing: Avoiding the Hype (half-day)
Much has been made of the promise and potential of relationship marketing. However, recent evidence suggests that many organizations
talk a better relationship than they provide, even though they may be spending thousands of dollars on new technology and programs. Why? Because they forget the basics: why we do it, how we do it and how we know whether its working. Find out how to avoid the most common problems in pursuit of superior customer relations.
Setting and Merchandising Your Price: (full day)
Price is commonly seen as a means to an end: we cut prices to build volume. But for the average North American firm, we need a 4% increase in volume for every 1% reduction in price just to keep profitability at an even keel: a ratio that makes it hard to build profitable market share. The first of this two part session focuses on how to set prices for either retail or bid situations.
The second module focuses on how we present prices to customers. For example, whats better: a coupon or in-store discount?; everyday low price or featured pricing? Learn the full range of options available to you and when to use them.