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DON PEPPERS

TOPICS:

  • One Customer at a Time - Competing in the Interactive Age

  • How to Make sure Your Product Is Not Treated Like a Commodity

  • Customer Loyalty: What Is It and How do You Increase It?

Don Peppers is co-author, with Martha Rogers, of the groundbreaking international best sellers, The One to One Future and Enterprise One to One and co-founder of The Peppers + Rogers Group, a leading-edge firm with an influential presence on three continents.  His latest book, also co-authored with Rogers and Bob Dorf, president of the Peppers + Rogers Group, is The One to One Fieldbook — a step by step action plan that includes forms, software, and all the necessary tools to put one-to-one to work for your organization. 

Don Peppers is a former advertising executive who now speaks and consults to business and government on marketing technology, relationship management, and business development.  The one-to-one concepts his firm has developed provide a revolutionary prescription for putting customers first.  Audiences learn strategies to increase their share of customers — and get more business from those they already serve.  The focus is on how to harness the latest technology and create unique individualized two-way relationships with each and every customer.

Peppers, a fascinating speaker, conducts seminars and leads brainstorming sessions in one to one marketing throughout the world.

"We have access to everyone who speaks".

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