David Meerman Scott
Real-Time Marketing & Sales Strategist and Author of Ten Books on the Subject
- The way people buy has changed. Employ new sales & marketing strategies & tactics that will capture them.
- Real-Time rules: speed and agility win — not the biggest media budget! Learn low/no cost ways to build business.
- Stand out, get noticed, spread ideas, win hearts & minds, drive sales and grow business by using the tools of today’s communications revolution.
- Develop a Real-Time mindset and generate interest and new relationships in minutes – not months.
David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out – speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset for the future where content is king! Those who embrace these new ways will leap ahead of competition.
David is an internationally acclaimed sales and marketing/pr strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of ten books (including four international bestsellers) with over one million books in print. The New Rules of Marketing & PR, now in its 4th edition with over 350,000 copies sold, is a modern business classic that has been translated into 26 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller and Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.
David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker on sales and marketing who has appeared in more than 40 countries and on all seven continents. His tailored and high energy presentations are an entertaining and urgent call to action where fresh ideas are punctuated rapid-fire with bold images, video and success stories to energize audiences. He inspires them to set old ideas and fear aside and use these new tools and Real-Time strategies to achieve real, measurable, no-cost results and seize the initiative, open new channels and grow their brand. David’s groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way to engage the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the strategies like Newsjacking to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed and immediacy as a strategic weapon.
David Meerman Scott is a lifelong globalist with real-world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.
In addition to his work as a writer, researcher and international speaker, David is also an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he serves as Marketer in Residence (successful IPO in October 2014), VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.
IMPORTANT NOTE: David Meerman Scott uses his full name professionally. Meerman is his middle name. When you first refer to him, please use his full name – “David Meerman Scott.” After that, feel free to refer to him as “David” or “Scott” or “Mr. Scott”.
THE AGILE RULES OF SALES
The ongoing communications revolution has profoundly affected how sales and service are done. Buyers are now in charge – often bypassing the traditional selling model altogether and learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). David Meerman Scott inspires audiences to develop a Real-Time mindset and master this new environment to win hearts and minds by creating immediate and low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time sales and service gains more customers with fewer resources and David shows how it’s done.
GROW YOUR BUSINESS RIGHT NOW!
Gone are the days of planning sales or marketing/pr programs to suit your timetable. In a Real-Time world — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time work for you! This high-energy presentation reveals ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Scott shows how to succeed right NOW by acting first — and leaving your competitors to scramble and adjust.
THE NEW RULES OF MARKETING & PR
You can’t generate attention in today’s always-on, web-driven world with dusty old strategies. The rules of engagement have changed and David Meerman Scott outlines meaningful, measurable and low/no-cost strategies to instantly reach your audiences directly. His informative, entertaining and high-energy presentations show the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and embrace new thinking: social media are the tools – but Real-Time is the critical mindset. Scott abandons the controlled and message-driven advertising/PR paradigm and shows how to win hearts and minds by creating content that people are eager to consume and share.
GOING BEYOND THE KEYNOTE
David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. Learn powerful ways to create content that gets attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Programs are custom-tailored to suit unique needs. Please inquire for specific details.